Content Strategist and Copywriter with 8 years of experience crafting data-driven content solutions.
Professional Summary
Proven ability to create engaging digital experiences that meet both customer needs and business objectives. Expertise in leveraging quantitative and qualitative data to shape content strategy and inform UX design, with a strong focus on enhancing customer trust, security, and usability. Committed to delivering high-impact, user-centered content that drives measurable results and supports resilient, scalable digital products.
J.P.Morgan Chase
August 2022 – Current
Senior Content Designer with extensive experience leading content strategy and design for digital financial products at JPMorgan Chase, including Wires and QuickDeposit™. Skilled in transforming complex technical concepts into clear, intuitive experiences that meet business goals and regulatory standards. Collaborative partner across UX, product, and engineering teams, driving inclusive language, scalable design systems, and content governance that enhance user experience and product efficiency.
Meta
January 2022 – August 2022
Drove large-scale content initiatives at Meta, supporting ~10 million business users with clear, accessible, and on-brand content. Implemented data-driven strategies that improved user experience and cross-functional alignment across marketing, technical, and business teams. Skilled in managing complex content systems to deliver high-quality, user-focused content under tight deadlines.
Wink Digital
September 2019– November 2021
Point Made Learning
October 2017– November 2019
Ensured editorial consistency across web, email, socials, and marketing collateral for various clients. Collaborated with UX and digital design teams to align content with brand strategy and business goals. Developed digital content strategies for paid, owned, and organic channels, growing social communities from scratch. Leveraged SEO and Google Analytics to optimize content for increased engagement.
Produced and created educational content for corporate training modules. Produced and edited short form videos, wrote for the blog, and managed social media accounts.